BRAND COMMUNICATION PROJECTS
Comparable study of the brand current positioning strength and differentiation among competitors and benchmarks, highlighting potential risks and opportunities of future scenarios.
Gathering and structuring relevant data and facts of the successful histories of brands, companies and leaders overtime.
Brand awareness analysis ; brand consistency analysis; legacy structuration of the leadership and brands; communication, marketing and business strategies recommendation; manuals and guides to implement the new positioning to internal and external publics of interest ; implementation - workshops, labs and training.
Identify and understand key publics of interest, define and implement actions to communicate and engage.
LEADERSHIP COMMUNICATION PROJECTS
Define the communication strategy of the leadership to all public of interest, supporting the implementation of change management processes (new leaders, mergers, new strategies).
Define the communication strategy for corporate and HR programs (culture engaging, developing programs).
Define the communication strategy for strengthening the corporate reputation among employees and in the market.